LEAD 

GEN

FACEBOOK LEAD GENERATION

Thousands of companies are successfully using Facebook to generate high quality leads. 

The strategy to generate high quality leads depends on the cost, demand and scalability of your products/services.

High Ticket
Low Ticket
Product Launch
Free Trial

e.g.

Lawyers

Financial Services 

Home Improvements

Online Courses

e.g.

Gyms

Salons 

Doctors/Dentists

Software

e.g.

Pre-Launch

Testing

Surveys

Competitions

e.g.

Software

Home Improvement Samples

Subscription Services

Introductory Sessions

THE STRATEGIES
High Ticket

In order to make high ticket products/services work on Facebook advertising you need a relatively complex funnel. E.G.

FB Ad

Landing Page

Brochure/E-Book

Email Sequence

Retargeting

Call to Action Page

New Lead

Low Ticket

Depending on your companies content quality a low ticket Facebook campaign is typically less complex then high ticket services

FB Ad

Incentivised FB AD

Retargeting

Call to Action Page

New Lead

Free Trial

Free trials are frequently used by software companies to attract users to their platform. The funnel will tend to be measured on how many trials were acquired

FB Ad

Product Demo

Retargeting

Send to Website

New Trial

FIND YOUR PERFECT FB
LEAD GENERATION STRATEGY

Schedule an informal, free strategy call to discover the perfect Facebook strategy for your business.

Unit 10 

Willie Snaith Road 

Newmarket 

CB8 7SG

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