LEAD
GEN

FACEBOOK LEAD GENERATION
Thousands of companies are successfully using Facebook to generate high quality leads.
The strategy to generate high quality leads depends on the cost, demand and scalability of your products/services.

High Ticket

Low Ticket

Product Launch

Free Trial
e.g.
Lawyers
Financial Services
Home Improvements
Online Courses
e.g.
Gyms
Salons
Doctors/Dentists
Software
e.g.
Pre-Launch
Testing
Surveys
Competitions
e.g.
Software
Home Improvement Samples
Subscription Services
Introductory Sessions
THE STRATEGIES

High Ticket
In order to make high ticket products/services work on Facebook advertising you need a relatively complex funnel. E.G.


FB Ad
Landing Page




Brochure/E-Book
Email Sequence
Retargeting
Call to Action Page
New Lead
Low Ticket

Depending on your companies content quality a low ticket Facebook campaign is typically less complex then high ticket services



FB Ad
Incentivised FB AD
Retargeting

Call to Action Page

New Lead
Free Trial

Free trials are frequently used by software companies to attract users to their platform. The funnel will tend to be measured on how many trials were acquired





FB Ad
Product Demo
Retargeting
Send to Website
New Trial

FIND YOUR PERFECT FB
LEAD GENERATION STRATEGY
Schedule an informal, free strategy call to discover the perfect Facebook strategy for your business.